6. The Pasta & Noodles Market

The Retail market in South Africa is expected to grow in 2025, driven by a number of factors, including:

Consumer spending is expected to improve in 2025, with reduced debt servicing costs, controlled inflation, and better
 labor market dynamics. 

Trading Economics projects that the retail sales month-on-month (MoM) in South Africa will be around 1.50% in 2025. 

The pandemic accelerated the shift to digital platforms, with e-commerce becoming a primary factor.

Consumers want a unified shopping experience across multiple channels, so retailers are investing in technologies to integrate them.

South African consumers are increasingly environmentally conscious, so retailers are adopting eco-friendly practices.

AI is being integrated into marketing, product reviews, recommendations, and data analytics. Other trends that will shape the retail landscape in 2025 include: technological innovation, changing consumer values, evolving business models, tariffs, and emerging risks.

The Private Label (PL) market in South Africa is growing and has become a significant part of the retail sector. In 2021,
the PL sector accounted for 24.3% of total basket value sales, which is equivalent to R71 billion in annual sales. 
In the third quarter of 2023, the PL sector commanded over R89 billion in value sales, compared to R285 billion for branded products. 

 Many consumers are shifting towards value and uniqueness over brand recognition. The COVID-19 pandemic also encouraged consumers to try new private label products. 

Retailers can control production costs, set prices, and design packaging and in-store placement. This allows them to boost margins without the marketing and advertising costs that national brands require. 

Many Private Label products are now considered to be of high quality, and some even rival national brands. 

Private Label products perform strongly in food categories, including frozen and ambient foods. There are also opportunities for growth in the healthcare, home care, and beverage sectors. Some examples of high-volume searches for Private Label products include shampoo, sunscreen, moisturiser, hairspray, and conditioner.   

The health and protein powder market in South Africa is expected to grow, with the sports nutrition market generating USD 292.1 million in revenue in 2023 and reaching USD 525.5 million by 2030. The global protein supplements market is also expected to grow, from USD 24 billion in 2022 to USD 47.21 billion by 2032. 

Some factors driving the demand for protein supplements include: 

A rising awareness of the importance of a balanced diet.

Demand from people who are underweight, overweight, or obese

The Skincare market in South Africa is expected to grow, with the natural cosmetics market projected to grow by 4.74% from 2024 to 2029. The professional skincare product market is also expected to grow, from USD 25.08 million in 2023 to USD 37.90 million by 2028. 

The Hair Care market in South Africa is growing and is expected to continue to do so in the coming years: 

In 2022, the hair care market in South Africa was valued at $0.4 billion. It is expected to grow to $0.7 billion by 2032, with a compound annual growth rate (CAGR) of 5%.

The hair care market is growing due to a number of factors, including:

Rising disposable income: People in South Africa are spending more on personal grooming products. 

Increasing urbanization: As cities grow, so does the demand for hair care products. 

Affordability: Hair care products are becoming more affordable.

Consumer awareness: People are becoming more aware of the harmful effects of chemicals on hair, which is leading to a surge in demand for natural and organic products. Protective styling is a popular trend in South Africa. This involves styling hair in ways that minimize manipulation and protect it from environmental damage. Some of the key categories in the South African hair care market include shampoo, conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, and styling agents.

Some of the key distribution channels include hypermarkets, supermarkets, parapharmacies, health & beauty stores, chemists, e-retailers, direct sellers, convenience stores, and department stores. 

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The frozen food market in South Africa

The frozen food market in South Africa is experiencing significant growth, fueled by shifting consumer lifestyles, urbanization,
and a growing preference for convenient meal options.

Here's a closer look at the key trends, consumer preferences, and future prospects shaping the industry.

South Africa frozen food market size was estimated at USD 251.71 million during the period between 2023 and 2029,
South Africa Frozen food market size is projected to grow at a CAGR of 3.17% reaching a value of USD 312.74 million by 2029.